sexta-feira, 20 de julho de 2007

THE STORY OF COCA-COLA

The story of Coca-Cola

leaf

trademark

ingredients

incredible

partner

millions

recipe

design

The Coca-Cola story begins in Atlanta, Georgia, in 1886. John S. Pemberton invents a new drink. Two of the

are the South American coca
and the African cola nut. Pemberton can't think of a good name for the drink.

Finally, Dr Pemberton's
, Frank M. Robinson, suggests the name Coca-Cola and writes the new name in a special way

and that becomes the famous .

Thirty years later the famous Coca-Cola bottle
first appears. The style of the bottle and the trademark are very important for the success of the drink. For may years, they make only Coca-Cola. They only introduce new drinks - Fanta, Sprite and TAB - in the 1960s, and diet Coke in 1982.

The
of Coca-Cola is a secret.

In 1985 the company does something .
They change the recipe! But the public is very unhappy. And, soon after, they bring back the original recipe: 'Coca-Cola Classic'.

Today they sell Coca-Cola in 195 countries. Hundreds of of people, from Boston to Beijing, drink it every day. It has the most famous trademark in the world.

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